PR Reports SWISSPERFORM

1Presence at national cultural and industry events

Engagement at established film, music and radio events as well as award ceremonies with high media reach.

2Visibility of artistic work and related rights

Activities aimed at strengthening public awareness of artistic work and the relevance of neighbouring rights.

3Insight into PR activities and thematic priorities

Overview of selected communication activities and key thematic focuses of public‑relations work during the reporting year.

PR Report SWISSPERFORM

The PR Report is available as a PDF download.

Up to and including the 2024 reporting year, this content formed part of the SWISSPERFORM Annual Report. The PR Report is now made available as a separate, standalone publication.

PR Report SWISSPERFORM 2025 (German version)PDF-Datei PR Report SWISSPERFORM 2025 (German version) herunterladen

Further formats supporting the visibility of SWISSPERFORM’s activities

In addition to the PR Reports, the webpage swissperform-videos/ offers further visual insights into the activities and environment of SWISSPERFORM.

The video formats presented there – including in‑house productions, video testimonials, contributions featuring employees providing insight into SWISSPERFORM and its activities, as well as footage from events such as the m4music festival – deepen key aspects of public‑facing communication on an audiovisual level.

Although these contents are not exclusively assigned to classic PR topics, they contribute to transparency, understanding and visibility of SWISSPERFORM’s activities, complementing the written reports with personal perspectives and unique insights into the cultural and organisational context of the collective management organisation.